MARKETING
WHAT DOES THE FAIR FOOD LABEL MEAN?
The Fair Food label certifies that the product on which it appears was grown on a farm that maintains the highest level of protection for the human rights of the men and women who harvested the product.
BUYERS
In 2014, after four full years of implementation of the Fair Food Program, the Fair Food Label was released to the public to help shoppers identify which tomatoes come from ethical farms. Today, Whole Foods, Giant and Stop & Shop have committed to undertaking ambitious marketing campaigns, in collaboration with the Coalition of Immokalee Workers, to educate customers and promote retailers’ partnership with Florida farmworkers. If your company would like to share the Fair Food label will customers, get in touch!
CONSUMERS
The Fair Food Label, launched in October of 2014, offers the opportunity for millions more consumers to learn about this groundbreaking model for protecting farmworkers’ fundamental human rights.
Look for the Fair Food Label in Whole Foods, Giant and Stop & Shop. If you don’t see the label, ask your local supermarket to bring Fair Food to their aisles.